Monday, February 16, 2009
(Weekly Column)In one of the
most important articles of the year, Walter Isaacson
wrote in Time Magazine about the shredding of the newspaper business. With free content available online, people are dropping daily subscriptions and newsstand sales are declining. The only way for newspapers to remain profitable is through advertising revenue in the print and online editions.
The problem with this business model, however, is that it leaves newsrooms beholden to advertising interests instead of readers. And, if the economy goes into a tailspin, precipitous drops in advertising can quickly lead to ruin. Isaacson says the way to save the news business is to move to a paradigm where newspapers go completely digital and readers pay directly for online content. For example, a web surfer who wants to read an individual story online can pay a nickel -- or pay a larger fee for a weekly e-subscription.
The main obstacle is creating technology that makes reading e-news as pleasurable as the newspaper experience. Within a few years, however, new technology will make this possible, with several products scheduled to hit the market.
If mainstream newspapers are having a difficult time, it should be no surprise that gay and lesbian publications are disappearing faster than a rabbit at a magic show. There is a long list of venerable GLBT publications that have recently vanished.
Earlier this month,
Gay City News reported, "the investment fund that owns the Washington Blade, the Southern Voice, Genre magazine, and other gay publications has been forced into receivership by the federal Small Business Administration (SBA), which will sell the fund's assets and distribute the proceeds to investors."
When the technology reaches fruition, the GLBT media should embrace Isaacson's model. The gay community's top reporters do a superior job covering the news and offer in-depth analysis that can't be duplicated. I am willing to bet that people will pay for such content.
The question is, will the publications themselves actually survive or will the GLBT media become a collection of enterprising freelance reporters who sell by the story? While most items would not bring a large bounty -- there would likely be a couple of breaking stories that would pay the bills. For example, a blockbuster story with 250,000 downloads at a nickel per purchase would yield $12,500.
Of course, new technology would also have to make it more difficult to cut and paste more than one paragraph per story. And, much like cameras that take pictures of those that run red lights, an electronic surveillance system that imposed small penalties -- perhaps a dollar per infraction - would have to be developed. There would always be ways to get around the system. But, one would hope that enough people would have the decency to pay for good reporting to make it work.
GLBT bloggers should also welcome changes where they would actually get paid for their labor. It is disgraceful that some of our leading lights are posting during lunch breaks at their day jobs. Given their influence and size of their audiences, it is absurd that they have not reaped enough wealth to blog full-time.
Fans may balk, but they must realize they are also getting shortchanged. Imagine how much better most blogs would be if the writers had another 8-10 hours a day to conduct research? The products would be infinitely superior and be of greater value. Ultimately, the axiom, "you get what you pay for" rings true.
People must also realize that the status quo will soon lead to burnout among the best bloggers. Without a financial incentive commensurate with their work, don't be surprised when your favorite bloggers choose relationships over readership. If you don't pay, many will fade away -- which would be a great loss to the GLBT community.
In order for this business model to work, the leading bloggers, gossip sites and journalists will have to create a new type of union -- where they jump off the cliff all at once. There would also be an initial loss of readers, but who cares? The writer would still make more money by retaining a subset of paying readers. And, many of the dissenters would come back when they realized the true value of a product they once viewed as their birthright.
On a similar note, the continued improvement of E-book technology may save the GLBT publishing industry. On March 29, the legendary
Oscar Wilde bookstore will close in Greenwich Village, citing economic trouble. This follows the demise of the famed bookstore
Crossroads Market in Dallas.
With few venues to sell books and fewer publishers, it is a tough time for gay authors. While the major retailers have GLBT sections, rarely do these books receive prime shelf space. E-books may be a way to cut out the middleman, save on printing costs and let gay authors sell directly to the reading public. Best of all, no more hand cramps from book signings!
The article in Time Magazine showed that the very concept of a magazine was a relic beyond its time. In the end, the tumultuous changes forced by the recession may be what resuscitates and revolutionizes the GLBT publishing industry.
60 Comments:
I just found this article that supports the idea of newsprint becoming outsourced, and it also touches on its' possible effects. http://www.pressdisplay.com/pressdisplay/showlink.aspx?bookmarkid=Z64B2Z20QX18&preview=article&linkid=a01d1325-2ee6-4d48-8363-03910ec72062&pdaffid=ZVFwBG5jk4Kvl9OaBJc5%2bg%3d%3d
Best regards,
MediaMentions
posted by , at
2/17/2009 12:06 AM
Having been a minor hunting GLBT news before I was sure where I fit, I have a very negative knee-jerk reaction to the idea of the queer press becoming pay-only. More generally, I think information should be free and readily available, because knowledge is power and to restrict it only to those who can afford it sets a dangerous precedent.
There are other alternatives to consider here. Governments might reasonably provide the press with funding, for instance -- I know, we fear censorship, but we have a government capable of restricting access and advertisers pushing for sensationalized stories appealing to their target audience as it is, and in contrast the BBC et al. look pretty good.
posted by Phoenix, at
2/17/2009 12:38 AM
I agree with you Wayne and i read your opinion on this matter with interest. Now this is how i feel about your piece. If someone would like to copy and paste it verbatim then you should also be paid. Many bloggers basically steal the entire article from a reputable newspaper that spend a lot of money investigating before final print and they, too, should reap the benefits by receiving money from any blogger that uses their material. It is a two way street. As it stands, bloggers and others are essentially thieves of information that justify their behavior as the dissemination of newsworthy information. While this may be true, the information is not theirs to take for free piggy backing off the hard work of others who paid money into research. Giving ones readers any and all bits of info is not rationalization for burglary and/or robbery. The future is destined for laws protecting the origin of fiction and/or true storytelling. It is no different then Limewire or many other websites burning music on CDs for free.
posted by Spouse Walker, at
2/17/2009 12:41 AM
I love the internet as much as anyone else, but I would hate to see paper media go the way of the dinosaur. I'd rather curl up with a real book, magazine or newspaper any day than a kindle or my laptop.
posted by , at
2/17/2009 10:34 AM
Yeah, let's infect all computers with *more* copy-protecting corporate malware. Let's measure how many letters of the alphabet we're allowed to cut-and-paste at the same time. And let's increase the surrvaillence of all computer activity to make sure that regular joes are feeding their corporations properly, not just with what they download, but with what they look at in their browser.
Wayne, Wayne, Wayne. I love you, but you're letting your worries run ahead of you. And growing evil horns as we speak. Isaacson's daughter is not wrong. Hilary Rosen was wrong. And you're wrong now.
posted by adamblast, at
2/17/2009 10:48 AM
Call me old-fashioned, but I want a hard copy of a newspaper, magazine or book in my hand and I don't want to be confined to sitting in front of a computer screen everytime I want to find information or read the news while enjoying my morning coffee. I've no objection to online publishing but to banish the paper product altogether is just not practical or civilized. I recently received notification from PC Magazine that it will now only be available online. I've since cancelled my subscription.
posted by , at
2/17/2009 12:49 PM
Ok Alan, and when someone infringes on your property without compensation don't be screaming injustice. Hey man it's just the infection of more of the copy of "protecting corporate malware" dude. Welcome to capitalism. The internet is not the wild west. There are few pioneers.
posted by Spouse Walker, at
2/17/2009 12:54 PM
I think the gay media has been committing suicide for years, and it has little to do with the economy or the internet.
Across the country, LGBT publications routinely ignore local members of the community who seek press coverage for acts of anti-gay hate they've been subjected to. Instead, these publications give front page priority to porn movies & circuit parties.
Niki D'Andrea, an out lesbian reporter for the Phoenix New Times, publicly admits to not always verifying her sources.
Dan Renzi, editor of the South Florida Blade, has spoken out against gay marriage and urged LGBTs to not vote in the last
presidential election.
Unless the gay media stops these practices, it really won't matter if they adapt to the internet age or not.
posted by David Elijah Nahmod, at
2/17/2009 3:48 PM
"Well... advertisers place ads because of large readerships." (T-Zero)
In troubled economic times this model is not sustainable. Major corporations - from the airlines to the banks to the luxury market - do not have the advertising budgets. Thus, there is a precipitous drop in revenue from advertising. This model can only survive in the best of times. We are now seeing the result of this model when times are tough. The verdict is in - it does not work.
You say that you rear "well over 1,000 news articles a day on line from more than 100 different news sources." I find this unlikely, considering there are only 1,440 minutes in a day. If this is true, I urge you take a nap, eat some lunch, catch a movie and go for a walk.
In reality, you are only looking at 100 articles. For such content, you should pay $5 per day. To do otherwise is to be a thief of peoples' intellectual property.
posted by Wayne Besen, at
2/18/2009 9:52 AM
I call bullshit. I don't believe that T-zero reads 1000 articles a day.
posted by Priya Lynn, at
2/18/2009 11:45 AM
posted by Unknown, at
2/18/2009 8:23 PM
"Intellectual property" is an invalid concept.
http://mises.org/journals/jls/15_2/15_2_1.pdf
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